General Mills Cineplex Movie Offer

Free Movie Offer when you purchase any two (2) specially marked General Mills cereal products, any three (3) specially marked Nature Valley or Fibre 1 products, or any three (3) specially marked Old El Paso products.

General Mills Cineplex® Movie Offer (the “Movie Offer”) is sponsored by General Mills Canada Corporation (the “Sponsor). Offer begins on Thursday, September 1, 2022 at 12:00:00 a.m. Eastern Time (ET) and ends Tuesday, January 31, 2023 at 11:59:59 p.m. ET. (the “Offer Period”). Movie Offer is open to all residents of Canada.

Movie Offer Description: Buy: (i) any two (2) specially marked cereal products; (ii) any three (3) specially marked Nature Valley or Fibre 1 products; or (iii) any three (3) specially marked Old El Paso products in one (1) transaction on a single receipt, snap a photo of the receipt, and upload to by January 31, 2023 to receive one Movie Offer.

Movie Offer code availability:
Thirty thousand (30,000) Adult or Child General Admission movie codes;
Thirty thousand (30,000) Digital Movie Rental codes.

One (1) Movie Offer code per validated Receipt. Only thirty thousand (30,000) Adult or Child General Admission codes and thirty thousand (30,000) Digital Movie Rental Offer codes available. The first sixty thousand (60,000) uploaded and validated receipts from a store in Canada received will be fulfilled. Limited time offer. While supplies last.

Adult or Child General Admission codes are redeemable online only at or through the Cineplex mobile app, and redeemable for either (1) Free Adult or Child General Admission ticket, as applicable, until February 7, 2023. VALID FOR SHOWTIMES Sunday through Thursday (inclusive) only. Not valid for Midnight Showings. An applicable surcharge will apply for IMAX®, UltraAVX®, UltraAVX®3D, ScreenX, VIP (19+) admission, Digital 3D presentations or 4DX or DBox seating. Cannot be combined with any other promotion, coupon, voucher, or special discount offer or redeemed for non-feature film screenings and Cineplex® Events presentations. Free General Admission tickets are not eligible to earn Scene+™ points. TICKETS ARE NON-REFUNDABLE. Offers cannot be redeemable for cash and are not valid for re-sale. NO TIME EXTENSIONS ARE ALLOWED. CONFIRM YOUR ORDER BEFORE PURCHASE. ONLINE TRANSACTIONS ARE NON-REFUNDABLE. ADDITIONAL RESTRICTIONS MAY APPLY. NO SUBSTITUTIONS.

The Digital Rental Code (the “PIN”) is valid for one (1) free digital movie rental in SD, HD or 4K format up to $9.99 in retail value and can only be redeemed once. The PIN Code expires on February 7, 2023 at 11:59 pm. The PIN code is NOT VALID on Home Premieres or download-to-own products. Any residual value after the PIN is redeemed will not be carried over for another transaction.  PIN may not be used in conjunction with any other offer, promotion, discount or coupon. No substitutions, rain checks, or time extensions will be granted. Any movies rented must be watched within thirty (30) days of rental.  Once viewing of the rental is initiated, the movie must be watched within forty-eight (48) hours before it expires. No Scene+ points will be earned upon redemption of the PIN. PIN cannot be converted to cash or gift card. If the PIN recipient is under 13, the transaction must be processed in the name of a parent/guardian. Cineplex is not responsible if the PIN is lost, stolen or used without permission, and the value will not be replaced. The PIN is only redeemable in Canada. For additional information on Cineplex Store’s terms of use, visit


1. Purchase: (i) any two (2) specially marked cereal products; (ii)any three (3) specially marked Nature Valley or Fibre 1 products; or (iii) any three (3) specially marked Old El Paso products listed below (the “Participating Products”), in one (1) transaction on one (1) store receipt (the “Receipt”), during the Offer Period. Only one (1) entry per valid Receipt permitted regardless of number of participating products on that single Receipt.

Participating Products are subject to availability and defined below:

Participating Products:

UPC Cereal Products
65633-13465 Yellow Box Cheerios 570 g
65633-13414 Honey Nut Cheerios 725 g
65633-13415 Multi Grain Cheerios 585 g
65633-13434 Lucky Charms 526 g
65633-13442 Cinnamon Toast Crunch 591 g

UPC Snack Products
65633-15739 Nature Valley Sweet & Salty Almond 6ct
65633-15775 Nature Valley Sweet & Salty Peanut 6ct
65633-15736 Nature Valley Sweet & Salty Chewy Granola Bar Dark Chocolate 6ct
65633-43205 Fibre 1 Brownie Fudge 5ct
65633-43759 Nature Valley Protein Almond Dark Chocolate 4ct

UPC Old El Paso Products
58300-47691 Old El Paso Mini Tortilla Bowl 144 g
58300-06017 Old El Paso Taco Crunchy Shells 125 g
58300-19684 Old El Paso Stand and Stuff Taco Crunchy Shells 133 g
58300-42723 Old El Paso Tortilla Bowl 189 g

2. Redeem your Movie Offer by uploading your Receipt via the Internet at (the “Offer Website”) and follow the link to the Movie Offer registration web page.

3. Complete the registration form on the Offer Website by filling in your name, email address and telephone number and provide a photo or photos of the Receipt, clearly showing the store name and address, the date and time of transaction, and any two (2) specially marked cereal products or any three (3) specially marked Nature Valley or Fibre 1 products or any three (3) Old El Paso products as outlined above in a single transaction purchased during Offer Period.

4. On the registration page, select your choice of Adult or Child General Admission or Digital Rental Offer code and then click on the “Submit” button. The selected Movie Offer code will be released once your submission has been reviewed to make sure it includes a store receipt image that contains either any two (2) specially marked cereal products or any three (3) specially marked Nature Valley or Fibre 1 products or any three (3) Old El Paso products as outlined above in a single transaction purchased during Offer Period, and that it’s the first and only time you submitted the Receipt during the Offer Period. Allow up to 72 hours for processing. Administrator’s computer is the official time keeping device for the Offer. Online submissions must be received by 11:59 p.m. (ET) on Tuesday, January 31, 2023.

5. Upon successful Receipt validation, you will receive an email confirming your submission and whether it’s been approved or rejected. If approved, you will receive an email with your Movie Offer code and instructions on how to redeem. If rejected, you will get an email that will clearly state the reason for its rejection. The reasons for submission rejections include, but are not limited to: (a) fails to pass anti-fraud detection system; (b) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (c) contains any messages, or other markings not recognized by the administrator; (d) is illegible, unreadable, not in focus or blank; (e) has been previously used; (f) does not include the Participating Products, the correct number of Participating Products or is not during the Offer Period; or (g) is incorrectly or incompletely entered or submitted.

6. By participating in the Movie Offer and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by the promotion administrator for the purpose of administering the promotion and fulfilling the Movie Offer. The entrant’s personal information will only be used for purposes of Movie Offer administration and fulfillment by the Movie Offer administrator, and for no other purpose, and will not be disclosed by Movie Offer administrator to any third party except as is necessary for the above stated purposes.

7. This Movie Offer may not be published on any website or elsewhere without written permission of General Mills Canada Corporation. All rights are reserved. Unauthorized use or copy of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited. Consumers must have the necessary equipment and high-speed internet access in order to redeem the Movie Offer, not all mobile devices are supported; consumers may only participate in the Movie Offer if they are using a supported device. Neither General Mills Canada Corporation nor Cineplex Entertainment LP will be liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of access to and use of the Offer, including without limitation: (i) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer online systems, servers, access providers, computer equipment or software; (ii) the acceptance, possession, misuse or use of the Offer; (iii) any injuries, losses or damages of any kind (including direct, indirect, incidental, consequential or punitive damages) to persons or property resulting from: a) entry or participation in this Offer or b) any claims based on personality or privacy rights, defamation or offer delivery; (iv) the failure of any entry and/or other information or materials to be received, captured or recorded for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the Internet or at any website or due to late or lost entries; (v) anyone being incorrectly and/or mistakenly identified as a valid recipient of this Offer; and/or (vi) any combination of the above. Only Participating Products will be eligible for the Movie Offer. This Movie Offer is void where taxed, regulated or prohibited. Requests from outside the stated area or from groups or organizations will not be honoured or returned. Fraudulent requests could result in prosecution under federal email fraud statutes.